A campaign to increase visitors to Bexhill is being proposed by Rother District Council to help kickstart tourism in the wake of Covid-19.
The Bexhill Marketing Group would be formed as an umbrella group to put together a strategy to promote the town and surrounding area.
And it would initially receive a £9,000-a-year tourism events grant, according to a report that’s due to be discussed by the council’s overview and scrutiny committee.
“A Bexhill Marketing Group would bring together key stakeholders including Rother District Council, Bexhill Chamber of Commerce and Tourism, the De La Warr Pavilion, Bexhill Museum and others,” it states.
The report also highlights the devastating impact that the coronavirus pandemic has had on the tourism industry.
“The crisis has resulted in the cancellation of all events planned for this year which would otherwise have received Council support and accordingly all applications have been postponed,” it adds.
As funding that would have been allocated towards this year’s events has not been spent, it’s recommended to roll it forward to the next financial year.
“This will enable the Council to support more events as we seek to restart the visitor economy in 2021,” adds the report.
However, it acknowledges that difficulties remain.
“Events for 2021 remain uncertain and this industry has been severely damaged by COVID-19 with many firms going into receivership,” it adds. “Therefore, event planning for 2021 remains speculative.”
The overview and scrutiny committee is due to meet next Monday (September 14th).